About Eve Dawes and Glamour and Gains Magazine

Hi, I’m Eve, a Las Vegas-based fashion editor, beauty device obsessive, founder of Dawes Custom Cosmetics and the woman behind Glamour and Gains.

I started Glamour and Gains in 2020 as a place to share everything I know about fashion, beauty, luxury lifestyle and travel; the things I’ve spent decades building genuine expertise in. What started as a passion project quickly became something much bigger: a full editorial magazine with over 700 published articles, brand partnerships, and a community of readers who trust my recommendations because they know I’ve actually tested, worn and lived with everything I cover.

I’m originally from England and trained as a professional ballerina at London Studio Centre and Central School of Ballet, before touring internationally with the Vienna Festival Ballet and performing in films, musicals and on cruise lines worldwide. That performing background gave me an eye for style, fit and how things look in motion that informs everything I write about fashion to this day. After moving to Las Vegas I became a WBFF Professional Athlete, won my Pro card in competitive fitness, became Mrs. Nevada United States 2017 and Mrs. England World 2020, and built two businesses from scratch. It’s been a full life and I wouldn’t change a moment of it.

What I cover on Glamour and Gains:

Fashion is at the heart of everything here. I cover luxury and designer fashion alongside genuinely affordable alternatives because style shouldn’t require a limitless budget, it requires a good eye. I own over 50 designer bags and have been featured as a Vogue Club member, but I also know where to find the best sale pieces and how to make a high street buy look expensive. That range is what makes this magazine useful rather than purely aspirational.

Beauty is where I go deepest. I’ve had one-on-one training with ZIIP founder Melanie Simon, in-person education with CurrentBody, and attended exclusive masterclasses with Beverly Hills plastic surgeon Dr Jason Diamond. I also founded Dawes Custom Cosmetics, a triple award-winning cruelty-free luxury cosmetics line, which means I understand beauty formulation at a professional level. Every device review and skincare recommendation on this site comes from months of personal testing with before and after photos – not press releases.

Travel, luxury lifestyle and wellness round out the magazine because great style doesn’t exist in isolation. It’s part of how you live.

Why trust my recommendations:

I’ve been featured in Vogue, Rolling Stone, LA Times, Modern Luxury Magazine, Huffington Post, Oxygen Magazine, Iron Man Magazine, E! and more. I’m a NASM and REPS certified Personal Trainer, Sports Massage Therapist and Yoga instructor, a graduate of Premier International London, and I studied the Art of Rhetoric and Persuasive Speech at Harvard. I previously worked as a content creator for Google Web Stories and am a Mediavine publisher. I’ve collaborated with Revolve, Faviana, designer Debbie Carroll and dozens of luxury brands across fashion, beauty and lifestyle.

Everything I recommend I have personally used. Nothing here is written from a press release.

Let’s connect:

The best way to keep up with my latest finds, honest reviews and behind-the-scenes content is on Instagram at @glamourandgains. I post regularly and actually respond to comments and DMs , so come and say hi. You can also subscribe below for weekly style and beauty updates direct to your inbox, or follow along on YouTube for video reviews and try-ons.

If you’re a brand interested in working with me, head to my Press and Media Kit page for partnership information.