Don’t just look for the Leaping bunny logo!
Leaping Bunny is a logo most of us are familiar with. Leaping Bunny certified means a brand has submitted all of its ingredients and suppliers to Leaping Bunny and met with their standards to get certified.
With all of the sales coming up like Sephora’s 20% off sale, Black Friday and small business Saturday I wanted to add some clarity on how to tell if a product’s cruelty-free. The leaping bunny logo is a great place to start but it’s not the full picture.
The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it. The Logo can be seen on packaging, advertising, and websites for cosmetics and household products around the world.
5 ways to find cruelty-free brands and beauty products
5 Ways to Find Cruelty-Free Brands | Leaping Bunny, Cruelty Free Logos And More
1. Look for certified leaping bunny logos on product packaging and website product descriptions
Keep an eye out for one of the certified bunny logos on a product’s packaging to ensure the product wasn’t tested on animals. It’s usually displayed prominently on the product packaging and a fast and easy way to ensure the product is cruelty-free.
The downfall of this method is that companies have to pay to license and use one of the certified bunny logos. Which new or small indie brands often can’t afford to do, even though meet all the standards and have gone through the lengthy certification process. The certification process involves paperwork submissions from all of the companies the brand sources its ingredients from.
They can then get leaping bunny certification and say they’re cruelty and be listed on leaping bunny’s website, they just won’t show the logo.
TIP: Don’t just look for the logo, look at the wording.
2. Use an online list of certified cruelty-free brands
Google an online list of certified cruelty-free brands. Unlike the first method of looking for the leaping bunny logo, a company doesn’t have to pay to be on a list of cruelty-free brands. They still need to meet all of the cruelty-free standards but using this method will ensure you aren’t missing out on any noteworthy brands. Cruelty free lists you can trust are:
- Leaping bunny cruelty-free brands list
- Choose Cruelty Free
- Beauty Without Bunnies
- Or you can google specific brand name e.g: Is Dawes Custom Cosmetics cruelty free? It is btw. Results will also normally tell you if they’re vegan and the year they went or were certified cruelty-free.
The cruelty-free lists are organized alphabetically by the brand name so as long as you know the brand, you can refer to the list. You can also discover new brands this way.
TIP: Check regularly as brands are added or taken off!
3. Use a cruelty-free app!
This is good for when have the product in front of you e.g. at the store. Download a cruelty-free mobile app they range from free to $3, where you can scan a product’s barcode to find out whether it’s cruelty-free.
Cruelty-Free Mobile Apps recommended by Ethical Elephant:
Leaping Bunny: Leaping Bunny Cruelty-free Brand App
Choose Cruelty Free: Choose Cruelty Free App
Bunny Free App: Bunny Free App (PETA)
Cruelty Cutter App: Cruelty Cutter App (Beagle Freedom Project)
SAFEShopper Cruelty Free: SAFEShopper Cruelty Free NZ
4. Consult a Cruelty Free Beauty Blogger
This is helpful when you need more info as bloggers do a lot of research into brands and specific products. Plus they normally keep it up to date and are on top of the latest brands to hit the market and often have personal experience using them too.
Personally, I’m always on the look out for new cruelty-free products to use as formulas are constantly improving and getting cleaner. As well as scoping out my cosmetic brand competition. You can follow, DM, or email a cruelty-free blogger if you can’t find the answer on their blog, most of us are pretty responsive.
I use Ethical Elephant as I trust their information and find it better than asking a brand as their info is less biased but also a personal opinion and opinions vary. I was using Cruelty-Free Kitty but stopped when they started charging brands to be listed. Which means it’s not an exhaustive list and new or indie brands may not be on there.
5. Email/Message the Brand Directly to find out if they’re Leaping Bunny certified
This might take some time if you’re messaging multiple brands and waiting for responses but at least you should get a proper answer. As long as you trust the company you’re messaging. I’d use this method as a last resort if you can’t find any info on their packaging, their website, or the web as to whether they’re cruelty-free or not. In this case, they’re probably not cruelty free. Most cruelty free makeup brands are vocal about being cruelty free.
Have you got all of your cruelty-free beauty essentials?
Eve Dawes is a Blogger, Podcaster, Mrs. England World 2020, a WBFF Pro Diva, SAG-AFTRA actress, NASM certified Personal Trainer, Founder of Dawes Custom Cosmetics and GlamourandGains.com. Eve's also the host of BFF (beauty, fitness & fashion) segment on Spill The Tea Live! The show for British Expats. Eve has over 15 years experience in the fashion world, is an avid traveller and cruelty-free beauty advocate.