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Cheap Makeup | Best Budget Cruelty Free Beauty

Cheap Makeup | Best Budget Cruelty Free Beauty

Getting Makeup & Skincare Savvy With The British Financial Guru

Cheap makeup and skincare doesn’t have to be synonymous with rubbish. While I believe you get better quality from small brands who pay attention to ingredients. Sometimes, with large luxury brands you’re paying for the name and packaging more than the quality. Who better to give their best budget cruelty free beauty product and cheap makeup picks than Mrs Mummypenny, one of the top personal finance experts in England. She’s talking Aldi, Aldi online, Kat Von D, e.l.f, Giovanni and more…

The best cheap makeup with finance expert Mrs. Mummypenny

On this episode of the Glamour & Gains podcast I had international guest Lynn James aka Mrs Mummypenny on the show. We became friends a few years back when she was in Vegas, after a conversation over shoes. I was wearing my favorite sparkly Louboutins (close as I could find to mine) in a bar here. Although Lynn actually lives in England and is the founder of Mrs. Mummypenny, a personal finance lifestyle blog we’ve stayed in touch.

Lynn James is the winner of Best Parent & Money Blog 2017, and you might have seen her on ITV and the BBC, or in the Sunday Times or Huffington Post, the list goes on. She’s incredibly accomplished, knowledgeable and I love chatting away with her.

Mrs. Mummypenny’s favorite cruelty-free cheap makeup picks

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Mrs. Mummypenny Lynn James cheap makeup brand picksMrs. Mummypenny Lynn James wearing her statement red lipstick Mrs. Mummypenny Lynn James wearing her statement red lipstick


Best Budget Cruelty Free Beauty Products

So you might be wondering why I had a personal finance expert on the show. We know that cruelty-free beauty and natural products can be more expensive as they’re not produced cheaply the way many of the brands do in China.

Many brands also live off of their name and aren’t so concerned about the quality of their ingredients or environmental impact. So I thought, who better than someone who knows how to manage money and budget to ask about cheap makeup and skincare that’s just as good. She also works with Aldi and Aldi online a lot so has lots of experience with their beauty and skincare collections.

Where to buy cheap makeup

Lynn shared her favorite cruelty-free budget friendly beauty picks that offer the same benefits as the more expensive luxury brands but minus the animal cruelty or hole in your pocket. Lynn gets most of her beauty products from Aldi and Aldi online. However, since you can only buy them in store in the US Aldi’s , I’ve linked all of her recommendations via Amazon or the brands websites.

Everything in this best of cheap beauty guide comes in at under $15!

I used to be scared of budget buys and cheap makeup as you, like me, might assume that because they’re cheap they’re crap. I also didn’t want to put rubbish on my skin. In some cases that can be true but thankfully with these products that isn’t the case!

Lynn has had her blog for 6 years which has been super successful as it hits on a really good niche and is relatable, interesting, and full of valuable advice. I was a podcast on her SG1 Radio Show mrsmummypennytalks if you want to have a listen.

SG1 Radio Mrs Mummypenny Talks

Invest to save on beauty

Lynn’s a savvy shopper who loves her beauty and she actually visited me at Dawes Custom Cosmetics Lipstick Lab when she was in Las Vegas to make her custom lipstick. One of the many benefits of custom lipstick is that it may seem like a splurge but it actually ends up being a save as you get exactly what you want the 1st time. For example, you don’t have to buy 10 different reds before finding the right one.

Now whenever she wears it she says she’s reminded of Vegas because of the custom scent and fragrance we added. Dawes Custom Cosmetics always wanted to be about the experience and creating memories not just another lipstick company so I love hearing feedback like this.

One of her favorite cruelty-free vegan brands is Kat Von D which I love too, she makes great foundations and mascara. But sometimes these brands can be a little bit out of reach for everyone. So Lynn shared with us how to do beauty on a budget and where to save and where to splurge.

When to splurge and when to save

Back in the day when Lynn used to work in the corporate world in London she’d spend a small fortune on her makeup and skincare. We’re talking ridiculous amounts of money on hundreds of the best beauty and skincare products like Bobbi Brown moisturizer and a lot of products that she doesn’t use anymore for various reasons.

What she’s been trying to do since she turned self employed, as she had to significantly change her outgoings, (before her blog found its current success) and spending habits was to make cuts with her beauty obsession.

Lynn’s tried to experiment with some cheaper value brands to see the impact on her skin. As we often assume big name luxury brands will be better and it really isn’t the case. What she found in general was that with moisturizers, toners and even serums she can get away with using products from Aldi! Now that one was surprising to me as I’ve never shopped at an Aldi store or Aldi online.

Kat Von D Makeup Mrs Mummypenny red lipstickKat Von D Makeup Artists make Mrs Mummypenny event ready

Kat Von D Makeup Artists make Mrs Mummypenny event ready

Cruelty-Free Skincare on a Budget

Aldi and Aldi online have a beauty brand called Lacura and they do a great day moisturizer which costs around $8. Which compared to her old Bobbi Brown moisturizer which costs $60 is a complete steal.

Aldi just released its Lacura Caviar line $20 which sold out in 7 minutes and has been hailed as a dupe of La Prairie ($575) which isn’t cruelty-free (PETA 2020)! It goes in and out of stock so if its out of stock just check back.

Aldi online cheap makeup and skincare shopping tip

Watch out if you try to buy their caviar skincare line on Amazon as some shoppers snapped them up and are reselling them for $99.95 and up ouch! Instead, I’ve linked 2 versions of Aldi’s anti-aging day cream, one with and one without SPF.

Now, I struggled to find a complete list of ingredients but what I did find is that LaCura Q10 is said to be made from plant extracts, vitamins, antioxidants, and innovative substances that are designed to protect and replenish your skin. Made with coenzyme Q10, bioflavonoid, Aloe Barbadensis Leaf Juice, Carica Papaya Fruit Extract, Glycerin (responsible for the hydration brought by the product), Sambucus Nigra Flower Extract  and Jojoba Seed Oil.

It’s really nice, it’s cruelty-free, it sits really nicely on the skin, so I’m really happy with that.

When to splurge and when to save

What Lynn has found is that when it comes to your face, if you want have some coverage (Lynn has great skin so only wears a little), you have to spend a little bit more on your foundation and concealer.

At the moment she’s wearing primer mixed with Kat Von D concealer as that’s what Kat Von D recommended. So spending a little more to get your skin looking flawless and looking for products with SPF are worth the investment.


Aldi’s Cruelty-Free Touche Eclat Dupe Lacura Cashmere Concealer Pen Aldi’s Cruelty-Free Touche Eclat Dupe: Lacura Cashmere Concealer Pen 2.99

Aldi’s Cruelty-Free Touche Eclat Dupe: Lacura Cashmere Concealer Pen 2.99


Budget AKA Cheap Cruelty-Free Makeup

Aldi’s really famous in the UK for creating dupe products (copies of other more expensive brands) even down to making the packaging look the same. Even Aldi’s mascara is a complete copy of the very famous Benefit mascara but the Aldi version is about £3 ($3.50).

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I really need to go shopping with Lynn, she’ll save me a fortune! They’ve also got a YSL Touche Eclat equivalent ‘Lacura Cashmere Concealer Pen’. It’s an under eye concealer that’s £7.98 for 2 (about $10) that she swears is the exact same. She’s tried both products, and it also means getting away from YSL that still tests on animals.

I did my own digging to find out more and have found really positive reviews with a minimum of 3.6 out of 5 in various ratings, most were 5* ratings so I can’t wait to stock up on this gem. Aldi online says:

lines and fine wrinkles around the eyes are concealed, pigment disorders are covered, surface irregularities of the skin are balanced out…based on high quality ingredients like amino acid, urea and alantonin, reduces dark shadows around the eyes and keeps the sensitive skin in the eye area soft and supple and stops it from drying out.”

The other brand she’s just noticed recently is e.l.f. I love their under eye brightening powder which is about $4 and it works so well and again, they’re totally cruelty-free. She has their contouring palette too which for $6.99 I’m going to have to try. When e.l.f launched in the UK she was invited to their launch party where they threw a load of makeup at her which was her idea of heaven (and mine!).

Budget Cruelty-Free Haircare

When it comes to haircare it gets interesting! Lynn kind of has this theory that she’s not sure if it’s just her. She thinks that if you change your shampoo and conditioner every time you buy a new product it keeps her hair fresh. So every few weeks she tends to change it up as she finds her hair copes better by not getting used to the same products, it appreciates the change up of products.

I have to say, I tend to agree, I don’t know I don’t know enough about hair care but I find the same thing. Lynn’s starting to struggle with going grey and is having it colored at the hairdressers every 3 months and then coloring it herself in between to fill in the gaps. The only product she’s really loving at the moment, is she’s getting older and her hair a bit more brittle, is a 3 minute conditioner mask once a week.

I’m a hair mask fan too. I even sleep in mine, as the more time I can leave it on the better for extra nourishment. It’s another value product that leaves it beautifully soft.

Lynn uses cruelty free beauty brand Giovanni and their deep conditioner is a complete steal at $6.33.

Have you shopped at Aldi or Aldi online?

Share your favorite cruelty-free beauty and skincare products with us in the comments below.

Where to Find Lynn James aka Mrs Mummypenny

Website: mrsmummpenny

Twitter: mrsmummypennyuk

Facebook: mrsmummypenny

Podcast/ SG1 Radio Show: Mrs Mummypenny Talks

Instagram: mrsmummypennyuk

Lynn James Eve Dawes talk cheap beauty favoritesCatching up with Lynn James over cosmetics and cocktails in Las Vegas.Catching up with Lynn James over cosmetics and cocktails in Las Vegas.

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