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Pantone color of the year 2023 Viva Magenta Is Keeping The Pink Color Trend Very Much In Style! Here’s How To Wear It

Pantone color of the year 2023 Viva Magenta Is Keeping The Pink Color Trend Very Much In Style! Here’s How To Wear It

viva magenta color trend 2023 womens fashion

Last Updated on February 18, 2023 by Eve Dawes

Magenta & pinks are still a big fashion color trend & in style for 2023. Here’s what you need to know about everything from Viva Magenta to pastel pink

Pantone color of the year 2023 Viva magenta, is keeping hot pink and fuchsia very much still in fashion and one of the biggest color trends for 2023. A couple of fashion editors are moving towards softer pinks which are also trending. However, if the runway shows like Versace, Prabal Gurung, Giambattista Valli, Del Core and the Valentino Pink PP Collection are anything to go by I’m going to say that’s it’s most definitely the bright pinks and magentas that are the biggest fashion color trend for 2023. Magenta wasn’t just all over the Spring Summer 2023 fashion shows but Pantone announced ‘Viva Magenta’ as their 2023 Pantone color of the year. There’s also the upcoming Barbie movie to consider and we all know how heavily movies and pop culture influences our fashion trends. With Barbiecore already being a big fashion trend. So yes, hot pink is here to stay for 2023 and I couldn’t be happier.

This pink color trend 2023 post contains affiliate links.

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Fuchsia pink satin mini dress | Hot pink satin heels

I’ve been all over the hot pink color trend since it first started. It’s called dopamine dressing for a reason and there’s a lot to be said for the power of color to change your mood and color pyschology. So whether you fully embrace Barbiecore or just add a magenta bag or pair of shoes to your look, you’ll be right on trend for 2023.

What shades of pink are in style for 2023

It’s not just hot pinks and the Pantone color of the year 2023 ‘Viva Magenta’ hogging center stage. Ballet pink and softer pastel pinks were a big part of the 2023 runway shows and are also a nail color trend for 2023. Who What Wear is one of the fashion editors moving from magenta to pastels.

hot pink magenta blazer shorts coord set womens fashion
Hot pink matching blazer and shorts set | Magenta satin heels

Some people may come for me for saying this because fuchsia is still very much a hot color…but super-saturated colors have never truly been my thing. I’ll personally be skipping bright pinks in favor of the softer ballet pink shades I saw plenty of throughout the S/S 23 collections.

Who What Wear
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So if bright pinks too much for you, opt for one of these paler hues or style a neutral shade, pastels, pale grey or pretty blue with a fuchsia piece. It’s one of those colors that also works really well for statement evening wear. Basically you can’t go wrong whatever shade you want to wear to rock the pink color trend in 2023.

Pantone color of the year 2023 viva magenta dress trend womens fashion blogger glamour gains
Viva Magenta color trend 2023 dress mini and matching gloves | Pink satin mules

Pantone color of the year 2023

Viva magenta is the perfect color for 2023 although they’re clear to point out that it’s more of a “warm and cool red than a pink“. The color Viva Magenta represents:

Pantone’s Color of The Year, Viva Magenta 18-750, vibrates with vim and vigor…descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration…


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Pink dress and blazer on sale | Pink Versace bag

What’s the difference between hot pink and Pantone color of the year 2023 Viva Magenta

Viva magenta isn’t quite the same as fuchsia or hot pink. It’s more of a neutral crimson red tone that’s a balance between warm and cool which means it suits most people.

viva magenta color trend 2023 mini dress
Magenta Pink Mini Dress | Photo Revolve

This structured magenta pink mini dress is a Revolve best seller and top of my wishlist. It’d be super cute for Valentine’s Day.

See Also
pleated skirt outfit how style

Grab any one of these pink dresses, matching coord sets, separates, bags or shoes to instantly update your look with the Pantone color of the year 2023 and pink color trend. I tend to go for magenta year round and then pale pinks for when I’m tanned so that it doesn’t wash me out. It’s kind of taken over my entire wardrobe as I love monochromatic fuchsia looks, it’s taken over from red for power dressing for me.

The best ‘Viva Magenta’ Pantone color of the year 2023, fuchsia and hot pink dresses to wear in 2023

From designer to luxe for less these viva magenta and bright pink dresses check off this Pantone color of the year 2023 and hot pink color trend in the most fashion forward way.

The best pale & pastel pink dresses & accessories to wear in 2023

Soft, feminine styles, bags and heels to wear the pink color trend in a more subdued way. Whether you’re dressing for the day or a special occasion, there’s a designer or more affordable pink outfit for all budgets.

Valentino Pink PP collection

Valentino’s Pink PP collection is one of the most extensive designer collections to shop for hot pink. It’s not only chic and fashion forward it’s one of the most on trend shades of pink for 2023, conceived with Pantone to create this striking shade. It’s so pretty it deserved it’s own section. As much hot pink as I have in my closet, I’m still really tempted by Valentino Garavani’s pink crystal bag.

The Pink PP color developed by the Maison and Pantone Color Institute becomes the protagonist of a range of everyday items enhancing the uniqueness of every moment.



Pantone color of the year 2023 magenta hot pink dress Womens style
Magenta/hot pink mini dress

More ways to wear pink in 2023

If the Viva Magenta Pantone color of the year 2023 isn’t for you, there’s lots of other ways to add the pink color trend for 2023 to your wardrobe.

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