Eve Dawes is a fashion and lifestyle editor and founder…
Last Updated on November 9, 2026 by Eve Dawes
The insider’s guide to the best Black Friday and Cyber Monday deals worth shopping
As a Fashion Editor, I get an early look at Black Friday sales, with brands sharing their dates, discounts and sometimes exclusive codes before their offers go public. Which means I can do some of the digging for you! I’ve rounded up the best Black Friday sales for 2026 across designer fashion, beauty, skincare devices, jewelry, accessories and luxury homeware, focusing on brands I actually wear, use or think are worth shopping. From the best Black Friday clothing sales to beauty devices that rarely get discounted, you’ll find early access offers, exclusive discount codes, sale dates and my personal recommendations here. I’m updating this guide throughout the holiday shopping season as more deals are announced, including CurrentBody, ZIIP, Tria, Vivrelle and plenty more, so bookmark it if you’re planning to shop.
This article contains affiliate links, which means I may earn a commission at no additional cost to you. Last checked October 25, 2026.
When is Black Friday 2026?
Black Friday falls on Friday, November 27th, 2026, the day after Thanksgiving, with Cyber Monday following on Monday, November 30th. However, you don’t have to wait until Thanksgiving weekend to start shopping. Many brands launch early Black Friday sales throughout October and November, while others reserve their biggest discounts or exclusive offers for Cyber Weekend.
Best Black Friday deals 2026 at a glance
These are the early offers and upcoming sales I’m watching. Discounts and dates can change, so I’ll update this list as new offers are confirmed.
You don’t have to wait until November 27th to start shopping. Some brands have already launched early Black Friday sales, while others are running Friends & Family and fall promotions worth checking before the holiday weekend. Here are the best offers I’ve found so far, including discounts, codes and end dates with lots more below. I’ll keep updating this list as more Black Friday and Cyber Monday deals are announced.
Live Now
| Brand | Sale | Code | Ends |
|---|---|---|---|
| ZIIP | 20% off skincare and HALO 2.0, extra bundle savings | EVAD | Nov 9 to Dec 6 |
| Tria | 20% off sitewide | EVED | From Nov 9 |
| CurrentBody | 20% off with code | GLAMOURCB | From Nov 9 |
| Helix Sleep | 20% off sitewide, 25% off Luxe, 30% off Elite | No code | Live now |
| L’ange | Up to 60% off, tools from $29, haircare $9.95; Axia + TurboStyle Black Friday deal | BLACKFRIDAY | Black Friday |
| L’ange Bonus Savings | 15% off orders $35+, 20% off orders $75+ | BONUS | Live now |
| Sterling Forever | 20% off sitewide | No code | Through Nov 30 |
| VICCI Eyewear | 30% off all frames, plus a $50 gift card | No code | Live now |
| Ralph Lauren | Extra 30% off select sale styles | No code | Ends Nov 10 |
| AG1 | 55% off 1st subscription, 1st month $29, free shipping | No code | Ends Nov 15 |
| Splendid | Buy 1 Get 1 FREE on Holiday PJ Sets | No code | Ends Nov 9 |
| Inez | 15% off | EVE15 | Evergreen |
| Alice + Olivia | Up to 60% off | No code | Black Friday |
| Sephora | Savings Event, Rouge 20% off | ALLONSALE | Ends Nov 9 |
| Ulta | Up to 50% off | No code | Now until Nov 28 |
| Maysama | 30% off sitewide, 50% off orders $600+ | No code | Nov 1 to Nov 30 |
| Vivrelle | 80% off first month | EVEDAWES | Evergreen |
| WISKII | 15% off | 15EVE | Evergreen |
| Perelel | Black Friday: 25% off sitewide, biggest sale of the year | BF2026 | Live |
Last checked Nov 9th, 2026. Sale dates and exclusions may change. Discounts apply to eligible merchandise; check the final price at checkout.
More Black Friday deals coming soon: I’ll add confirmed dates, discounts and exclusive codes as they’re announced.
Table of contents
- The insider’s guide to the best Black Friday and Cyber Monday deals worth shopping
- When is Black Friday 2026?
- Best Black Friday deals 2026 at a glance
- Black Friday vs Cyber Monday: Which has better deals?
- Best Black Friday beauty and skincare device sales 2026
- Best Black Friday clothing sales 2026
- Best Black Friday jewelry and accessories deals 2026
- Best Black Friday home, travel, and wellness sales 2026
- More Black Friday sales 2026 I’m expecting to happen
- Black Friday shopping FAQs
Black Friday vs Cyber Monday: Which has better deals?
Neither is automatically cheaper. Some brands run the same discount throughout Black Friday and Cyber Monday, while others offer different promotions, extra gifts or additional savings on Cyber Monday. I recommend checking the actual sale dates and conditions rather than assuming that waiting until Monday will save you more.
For beauty devices and limited-edition holiday gift sets, I’d pay particular attention to stock availability and whether the brand has confirmed a better offer later in the weekend.
Best Black Friday beauty and skincare device sales 2026
This is always one of my favorite categories to shop during Black Friday because devices such as LED masks, microcurrent tools and at-home lasers can be expensive, and a good discount makes a noticeable difference.
Sephora 2026 Holiday Savings Event confirmed
Sephora has confirmed its fall Savings Event, running October 30th-November 9th, 2026. This is its holiday membership sale, separate from Black Friday.
| Membership | Discount | Dates |
|---|---|---|
| Rouge | 20% off | Oct 30–Nov 9 |
| VIB | 15% off | Nov 3–9 |
| Beauty Insider | 10% off | Nov 3–9 |
| All membership tiers | 30% off Sephora Collection | Oct 30–Nov 9 |
Code: ALLONSALE.
Some of my personal Sephora favorites:
- Haus Labs Foundation.
- Charlotte Tilbury Brow Cheat Refillable Hair-Like Eyebrow Pencil.
- Supergoop! Glowscreen SPF 40 Sunscreen with Hyaluronic Acid + Niacinamide.
- Kérastase Discipline Sulfate-Free Smoothing Shampoo for Frizzy Hair
- Beauty Blender makeup sponge (I’ve tried other makeup sponges but nothing compares to BB).
- Sunday Riley Aquamarine Melt Hydrating Gel-Balm Cleanser for effortlessly dissolving makeup and deep hydration and Juno Face Oil for restoring and rehydrating especially during the dry Winter months.
- Dyson Airwrap. It’s included in the 20% off this time, which almost never happens, with a limit of two per item per order.
- Sunday Riley Juno Face Oil. The face oil I reach for all winter.
- Ultra Violette Supreme Screen SPF 50+. My one-and-done sunscreen, moisturizer and primer, and the one I pack for travel.
- Olaplex No. 3 Hair Perfector. A long-time staple I’d buy again.
Exclusions apply. Official source: Sephora Savings Event FAQs
Ulta Beauty Early Black Friday sale 2026 now live
Ulta’s Early Black Friday sale runs from October 25th – November 21st 2026 with up to 50% off selected beauty products, with new offers every week. Confirmed offers through October 31st include 30% off Tarte Shape Tape concealers, 25% off selected Clinique products, up to 30% off skincare tools including NuFACE and Solawave, and 50% off selected Kopari Paradiso products.
Ulta upcoming sale calendar:
- November 8–14: 30% off Medicube, excluding the Wrapping collection, and 40% off Ulta Beauty Collection.
- November 15–21: 30% off selected Perricone MD and other skincare, plus 30% off selected BaBylissPRO tools.
- Main Black Friday Sale: Online starts November 21 at 8 p.m. CT. In-store shopping begins November 22 at 10 a.m. local time. Sale ends November 28.
- Cyber Monday: November 29 at midnight CT through December 1 at 2 a.m. CT, online only.
Code: None required for advertised discounts. Exclusions: Offers are subject to availability, selected deals may be member-exclusive, and promotional items cannot be combined with additional coupon codes.
L’ange Black Friday Sale 2026 is live
Confirmed for 2026: L’ange’s Black Friday and Cyber Monday sale is up to 60% off, with tools starting at $29, haircare for $9.95, and seasonal bundles including 2 for $99 and 2 for $50 with code BLACKFRIDAY.
I own the SculptWaver 1.3″ waver (heat protectant first, 360 on the dial, and I never brush the waves out) and the Axia hair dryer, which I tested head to head against my Dyson. The bundles are the easy gift, whether it’s for someone on your list or for you.
Cult Beauty Black Friday Sale Live Now
Up to 30% off almost everything including Hourglass and Sol de Janeiro, 25% off Patrick Ta, and 20% off Huda Beauty, plus lots more discounts.
CurrentBody Black Friday Sale 2026 Live Now
Currentbody Black Friday sale is now on from November 9th-December 6h 2026 with 20% off their most viral skincare devices when you use my code GLAMOURCB. The sale includes the Currentbody Series 2 and new Series 3 red light masks for the face, neck and décolleté, LED hair regrowth helmet, and at home RF Microneedling device.

You can always use my exclusive discount code ‘GLAMOURCB’ for 10% off all of their devices if you miss this sale, but if you’ve been considering buying any of their beauty devices now’s the time as this is their biggest discount of the year.
ZIIP Black Friday Sale 2026 Live Now
ZIIP has 20% off devices, gels and their new skincare collection for Black Friday with my code EVAD, which is the best deal they do all year. They also just updated the ZIIP app with even more treatments, launched ZIIP Skincare and new ZIIP gels. I’ve been using the ZIIP HALO for nearly 3 years and honestly, it’s one of the few beauty devices I’ve actually stuck with. It lifts, tones, brightens, basically does it all and you can customize treatments right in the app.

Tria FRX At-Home Fractional Laser: 20% Off
I’m 8 weeks through my 12-week course with the Tria FRX and the results are really showing. My pigmentation is fading, my skin looks more radiant and the texture is noticeably smoother. It’s the only FDA-cleared at-home fractional laser, using the same 1440nm technology as clinic treatments like Clear + Brilliant, and the sessions take just a few minutes, five times a week.
Tria’s Black Friday sale is 20% off sitewide with my code EVED, their biggest savings of the year, which takes the FRX from $699.99 to $559.99. A comparable course of clinic fractional laser averages around $2,000, so for a fraction of that you get the full 12-week course at home, on your own schedule. If the FRX has been sitting on your wishlist, this is the time. You can read my full Tria FRX review here.
Elemis Black Friday Sale 2026
Elemis exclusive Black Friday Sale last year started with 30% off sitewide plus lots of other savings so let’s see if they do the same this year. Last year it was 15% off holiday gift sets and a free gift worth over $200 when you used code CYBER.
My personal favorites include the Pro-Collagen Marine Cream and Night cream. I like the day cream when I’m in a rush but still want help with my fine lines and hydration as you don’t need to use a serum with it and it works as a really good base for makeup. The night cream I love as Vegas is so dry, so I throw everything at it to keep my skin hydrated. This almost feels like a night mask to me as it’s so rich, hydrating, and I always wake up feeling plumper and more glowy when I use this one. You can buy them on their own during the sale but they also have it available as a gift set which is a great gift idea for anyone who likes skincare.

Dr Diamond’s Metacine Black Friday Sale and Holiday Gifts
Metacine Cyber Week Sale ran from 11/25-12/1 last year with 20% off sitewide so expect similar this year, making it a great time to shop the Discovery Trio and all of their Holiday gift sets.
2026: The Metacine luxury skincare Holiday Gift Pharmacy is open, featuring the InstaFacial® Collection you know ready to gift.
They also just dropped, for the first time ever, a Limited Edition InstaFacial® Plasma Duo ($280, value $400) which features a double-dose of Metacine’s best-selling bioidentical growth factor serum for visibly lifted, firmer, tighter, luminous skin. Shop before it’s gone!
NEWA RF Skin Tightening Black Friday Sale 2026
Stay tunes as last year this sale ran early and ended early. Last year they gave my community 20% off all NEWA device kits. It’s the perfect time to start your holiday skin-tightening routine ahead of the holidays and their NEWA+ cordless device is finally back in stock in both the Starter Kit and Advanced Kit which come with everything you need to get started.

Natura Bissé Black Friday Sale 2026 and Discount Code
Last years details so we can hope they’re similar again: Natura Bisse Black Friday sale is their biggest sale of the year with 20% off sitewide, plus luxe gifts with purchase when you use code BF2025. My favorite Natura Bisse products are from the Natura Bissé Diamond Cocoon and Essential Shock Collection and include the Essential Shock Intense Instant-Lift Mask lift mask, Natura Bisse Diamond Cocoon cream, and Diamond Cocoon eye cream. It leaves my skin plumper, smoother, hydrated and glowing. Shop the Natura Bissé sale here and don’t forget to use discount code BF2025 for 20% off.
Charlotte Tilbury Black Friday Sale 2026
Last years details so you can start planning in case they do the same again: Darlings (as Charlotte would say), Charlotte Tilbury has just LAUNCHED a MAGICAL offer where for a limited time only you can enjoy up to 50% off Iconic beauty bundles. Plus, unlock FREE Pillow Talk gifts worth $136 when you spend $225!* Discover the sale and offers.
Billion Dollar Baby sale
Last years details so you can start planning in case they do the same again: If you love makeup or are looking for holiday gifts for beauty lovers, the holiday glam sale starts now. This beauty brand is vegan, cruelty free and has some of the best brow makeup out there. Billion Dollar Baby Holiday Sale offers:
- Black Friday Sale: 40% off site wide Nov 19 – Dec 2.
- Spend over $60 get a free duo brush (no code needed).
Calecim Black Friday Offer | UNLIMITED free gifts!
Last years details so you can start planning in case they do the same again: Calecim has a fun Black Friday offer for you. From November 7th to December 1st, every purchase on Calecim Professional (minimum spend applies) comes with UNLIMITED free gifts and you can stack my Calecim discount code EVE15 for 15% on top of this offer!
My personal favorite is their Eye Contour Cream, Recovery Night Complex which has PTT-6®, Niacinamide, Hyaluronic Acid and Calmonsensine to hydrate, brighten, repair and diminish signs of aging and Advanced Hair System kit.

Dr. Brandt Black Friday Sale 2026
Last years details so you can start planning in case they do the same again: Dr. BRANDT Early Black Friday sale has already started!! Use code EARLYBF25 for 35% off sitewide. This is their best sale of the year. My personal favorite is their Microneedling cream which is the weirdest but most satisfying sensation. You can actually feel working.
SISLEY Black Friday Sale 2026
Last years details so you can start planning in case they do the same again: Sisley has some cracking deals for Black Friday/Cyber Monday:
- Black Rose Friday – Get a free BR cream mask with any purchase of BR emulsion or BR face oil ($215 value) from Thursday 11/20 – Wednesday11/26.
- Sisley Cyber Weekend Event – score 20% off sitewide from Thursday 11/27 – Tuesday 12/02.
Maysama beauty sale 2026 starts November 1st!
Maysama‘s Black Friday offer runs on their advanced beauty tech and synergistic skincare from November 1st -30th 2026 with their best prices of the year. Score 30% off sitewide or 50% off on order over $600 (excludes Aura). No code needed. My personal favorites are their Bioferm facial oil which is great for adding deep hydration to your nighttime skincare routine and LED Light Therapy Massage Belt which I use to help ease cramps at that time of the month.
Best Black Friday clothing sales 2026
From designer pieces to everyday wardrobe essentials, these are the fashion sales I’m keeping an eye on, including denim, tailoring, dresses, activewear and accessories. Coming soon…
Net-a-Porter Designer BF Sale
Net-a-Porter designer sale is live with 50-60% off The Row, Jimmy Choo., Jil Sander, Chloe and more.
Revolve Black Friday Sale
I own over 300 Revolve pieces and have been a Revolve Ambassador for years so of course I had to share their 70% off markdowns sale.
ShopBop 25% off Sale
25% off ShopBop with code HOLIDAY and their footwear sale is up to 80% off.
L’Agence Black Friday sale
Last years details so you know what to expect in 2026: It’s officially everyone’s favorite time of year: Sale Season. L’Agence are offering my readers 24-hour earliest access to their Black Friday event. Get 30% off select styles and all sale with this exclusive-to-ShopMy code: shopearlyaccess.
Nana Jacqueline Pre Black Friday Sale 2026
On now: Nana Jacqueline Spooky Sale is a limited-time event offering 31% off select styles from now through Sunday, November 2nd at midnight, no code needed. They have some really elegant and statement pieces for the season as well as some stunning holiday dresses.
NIKE Black Friday sale 2026
Nike’s early access Black Friday sale last year ran until 11/29 with up to 50% off select styles + an extra 25% off with code ACCESS. So let’s hope their 2026 sale is the same.
Nordstrom Black Friday Sale 2026
Nordstrom Early Black Friday deals are live with huge savings across top brands! Score gifts for women, men, kids, the home, or yourself.
Saks Fall Sale 2026
There’s a couple of SAKS Black Friday sales: the current Fall Sale gives you 30% off from 10/23/26 to 10/29/26.
Quay Black Friday Sale
Last years details so you can start planning in case they do the same again: I love my Quay sunglasses. I have the limited edition gold frame Formal Affair Adorned sunglasses and they’re one of the more fashion forward styles I own! Their Black Friday sale will be their best deal of the year, with 50% off site wide from 11/23/25 – 12/3/25. Get them or gift them!
Anine Bing Winter Sale 2026
Last years details so you can start planning in case they do the same again: The ANINE BING Winter Sale is live! Shop everyday essentials up to 40% off at aninebing.com. I like their basics like crew neck sweaters for everyday.

White House Black Market Black Friday Sale 2026
Time to refresh your fall wardrobe and get a head start on your holiday looks with these limited-time offers from White House Black Market with an extra 25% off.
Harrods Sale | Harrods Rewards Event
Last years details so you can start planning in case they do the same again: Harrods Rewards Event launches at 8pm October 29th and ends on the 2nd November with 10% off selected purchases and to 20% off Beauty (there are some brand exclusions). The deals are available to everyone but Harrods UK customers earn up to 3 points per £1 spent with Harrods Rewards, perfect for treating yourselves again later!
WISKII Active Black Friday sale 2026
WISKII is one of my favorite brands for 2026 for preppy and polished matching sets, feminine fashion forward workout, and yoga outfits, as you’ll know from all of my YouTube try-ons and review. Their Black Friday Early Access is live now with up to 30% off sitewide, running November 4 to 8th 2026. Use code BF20 for 20% off sitewide, BF25 for 25% off when you buy 8 or more items, or BF30 for 30% off when you buy 15 or more items. If you miss the sale, you can always use my exclusive discount code 15EVE for 15% off sitewide.
There are free gifts with the Early Access sale too: a Curated Gift Box worth $100 free with orders of $300 or more, and for VIP members a WISKII Club Tote worth $100 free with orders of $200 or more. One gift per member per tier, while the sale lasts.

Steve Madden Black Friday Sale
Last years details so you can start planning in case they do the same again: Black Friday came early at Steve Madden. Use code EARLY for 40% off sitewide.
Best Black Friday jewelry and accessories deals 2026
Sterling Forever Sale on now: 20% off, no code needed + a chance to win $100K or a 2026 Range Rover.
Ana Luisa Black Friday Sale on now for members, no code needed.

Best Black Friday home, travel, and wellness sales 2026
Helix Black Friday Sale 2026 is live
Lewis and I have been sleeping on our Helix Dusk Elite mattress for six months now, and I’ll be honest: my morning back pain was gone within three days, and the night sweats I used to get are gone too. Their Black Friday sale is live now with 20% off sitewide, 25% off Luxe mattresses and 30% off Elite mattresses, no code needed. If a new mattress has been on your list, this is the sale to shop.
Perelel Black Friday Sale 2026 starts November 9
Perelel makes the trimester-specific prenatal packs plus their mom multi and peri support formulas, and their Black Friday sale is their biggest of the year: 25% off sitewide with code BF2026, starting November 9th. If you’ve been meaning to stock up, this is the week to do it.
Monos Black Friday Sale 2026
Monos early current 2026 sale offer is 15% off site wide, so you can get the aluminum cases and packing cubes you’ve had your eye on in time for your holiday travels. AUTUMN15 (apply code at checkout) takes 15% off your order, online or in stores, through October 31. There’s also a free gift at checkout while quantities last.

Lola Blankets Black Friday Sale
I have 5 of these in my house now as I love them so much (as does my cat and entire family). I discovered Lola Blankets during FW25 fashion week and they are the softest faux fur blankets I’ve ever experienced. Last year they gave my readers a massive 55% off sitewide with code EVE55 during their Black Friday Sale! So I hope they do that again for us. One thing to note as it happens everytime they have a sale, things WILL sell out. So I recommend heading to their site first thing the sale goes live. I’m telling you that as I tried to order more during their last sale and they’d sold out. If you miss the sale, save our Lola Blankets discount code to get 35% off EVED.

Welleco ONLY sale of the year!
Last years sale which is worth shopping if they run it again as it’s the only time they ran a sale last year: Welleco‘s only sale of the year starts on 20th November with 20% off sitewide, plus 30% off any new subscriptions for the first 3 months. They’ll also have special daily offers running throughout the sale period that are worth checking out.
More Black Friday sales 2026 I’m expecting to happen
Here are some of the top Black Friday and Cyber Week sales from 2025 in alphabetical order in case they happen again this year as well as some 2026 BF sales that are live already:
- Alice + Olivia 25% off sale, but you can always use my code EVE_15 for 15% off.
- Aritzia sale: 20-50% off select styles.
- Aveda Black Friday sale is now on with 25% off select haircare.
- Beauty Pie Sale is live! From November 24 to December 1, you can enjoy up to 20% off everything.
- Bose Black Friday sale deals are up to 45% off.
- By Alona Black Friday sale: 30% off sitewide with code BF30 (Nov 27-Dec 1st).
- Caraway Home Black Friday sale starts at 25% and goes up!
- Credo Beauty‘s already has a sale on, or you can wait to see if their Black Friday/ Cyber Monday sale (site-wide and in-stores) is still 20% off everything + free shipping + double points this year.
- 5Sens: Black Friday deals officially start the 24th with up to 40% off sitewide!
- Fashionphile Black Friday sale.
- Gianvito Rossi shoes and boots on sale.
- Honeylove Black Friday sale: US customers get up to 50% off sitewide + 10% off BOGO items and International customers get up to 20% off sitewide + 10% off BOGO items. If you’re looking for shapewear this is the brand I wear. I use wear their Super Power Thong whenever I want a smoother silhouette without VPL.
- If you’re looking for wireless, seamless bras with no side bulge check out Join Eby underwear which is 30% off during their Black Friday sale with code CYBER.
- Kopari has 30% off sitewide for their Black Friday and Cyber Monday sale. As well as free gifts when you spend over $85.
- Mango 30% off Black Friday sale 2026 is live.
- Nordstrom Black Friday Sale is up to 60% off select styles.
- Nutrafol Black Friday sale: 25% off sitewide on women’s hair supplements.
- Oak Essentials has 2 Black Friday sales. The 1st sale runs from 11/18-11/27 with 25% off sitewide and orders $100+ will also receive a free Limited-Edition Jade Gua Sha. The 2nd sale from 11/28–12/1 is 25% Off Sitewide + orders $100+ will receive all three gifts.
- Osmosis Black Friday sale takes their STEMFACTOR serum from $136-102.
- Roz BF Sale runs from Nov 24 to Dec 2nd with20% off site wide, no code needed. Includes their best sellers #1 best seller- Milk Hair Serum: $52 → $41.60, Foundation Shampoo & Conditioner Duo: $81 → $64.80, Santa Lucia Styling Oil $45 → $36 and Evergreen Style Cream $32 -> $25.60.
- Stuart Weitzman sale: 25% Off 100+ Styles, Plus Sale Now 40% Off.
- U Beauty November 1st–21st get 20% off with my code EVE20 and all-month there’s a gift with purchase: spend $400+ you’ll receive a free Index Set + Skincare Bag. Plus as a limited bonus, the 1st 50 customers to purchase The SIREN Set will receive a free Jolie Skin Co. filtered shower head so definitely plan on shopping as soon as the sale starts.
- Victoria’s Secret 30% off sitewide.
- Warby Parker: 15% off when you buy 2 or more pairs.
- Wayfair Way Day is one of their biggest sales of the year with up to 80% off and free shipping.

Black Friday shopping FAQs
Are Black Friday sales worth it?
They can be, especially when you’re buying something you’ve already researched and planned to purchase. I think the best Black Friday deals are on products you know you’ll use, rather than things you’re only tempted by because they’re discounted.
Which stores have the best Black Friday sales?
That depends on what you’re shopping for. Department stores and designer retailers are worth comparing for clothing and accessories, while buying directly from beauty device brands can sometimes unlock exclusive codes, bundles or gifts that aren’t available elsewhere. I always recommend comparing the final checkout price rather than just the advertised percentage off.
Can you return Black Friday sale purchases?
It depends on the retailer and the individual offer. Some stores extend holiday return windows, while others exclude final-sale merchandise or have special conditions for promotional purchases. Always check the return policy before ordering, especially for designer clothing, beauty devices and expensive gifts.
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Eve Dawes is a fashion and lifestyle editor and founder of Glamour and Gains, the number one luxury fashion and lifestyle magazine in Las Vegas. With over 15 years of industry experience spanning professional performance, fashion styling, beauty formulation and fitness, Eve brings a level of genuine expertise to her content that goes well beyond standard publishing. Beauty and skincare expertise: Eve's beauty device coverage is backed by direct brand access that most independent reviewers don't have. She has had one-on-one training with Melanie Simon, founder of ZIIP Halo, giving her a deeper technical understanding of microcurrent and nanocurrent technology than any spec sheet can provide. She has had in-person education with CurrentBody directly and attended an exclusive Zoom masterclass with Dr Jason Diamond on the launch of his Metacine Eyelift. She is also the founder of Dawes Custom Cosmetics, a triple award-winning cruelty-free luxury cosmetics line - winning Best Custom-Blended Cosmetics Business USA and the LUX Customer Service Excellence Award Las Vegas, which gives her professional beauty formulation training that informs every product review she writes. Every recommendation on this site is based on genuine long-term personal testing, before and after photos included. Fashion and styling credentials: Originally from England, Eve trained as a ballerina at Central School of Ballet and London Studio Centre before touring internationally as a professional dancer with the Vienna Festival Ballet, in musicals, on TV, in music videos, theatres, casinos and cruise lines, and in films including Burlesque and Burt Wonderstone. This performance background gave her a unique eye for style, fit and how clothing moves on the body - which underpins everything she writes about fashion. She has collaborated with Revolve, Faviana, and designer Debbie Carroll, and has over 50 designer bags in her personal collection, making her designer handbag and luxury fashion coverage genuinely authoritative rather than aspirational. Fitness and wellness credentials: Eve is a NASM and REPS certified Personal Trainer, Sports Massage Therapist, Yoga and Spin instructor, a graduate of Premier International London, and a WBFF Professional Athlete who won her Pro card competing at the highest level of women's fitness competition. She is also Mrs. England World 2020 and Mrs. Nevada United States 2017, placing Top 15 at Mrs. United States, and was awarded the Nevada Community Service Award for two consecutive years. She studied the Art of Rhetoric and Persuasive Speech at Harvard. Press and media: Eve has been featured in Vogue, Rolling Stone, LA Times, Modern Luxury Magazine, Huffington Post, Oxygen Magazine, Iron Man Magazine, Strong Magazine, Fit and Firm Magazine, E!, BodyBuilding.com and Beast Games, among others. She has appeared in commercials, music videos and films, and previously worked as a content creator for Google Web Stories and is a Mediavine publisher. What you'll find on Glamour and Gains: Glamour and Gains is a luxury fashion and lifestyle magazine covering beauty devices and skincare, designer bags, travel and wellness - all through the lens of someone who has worn, tested and lived with everything she recommends. Nothing on this site is written from a press release.





