How it’s Spurring Their Success
Fabletics reviews are changing the way shoppers make choices about purchases. With the increasing use of the internet and companies like Fabletics have taken notice. Today’s consumer looks at the various reviews of other purchasers and puts their trust in these reviews. They trust them as much as they would a recommendation of a personal friend.
Companies like Fabletics have taken notice of this shopping trend to make their business one of the top in the industry.
After its inception in 2013, Fabletics has shown growth of over 200% and an increased revenue of over $235 million dollars. This growth was attributed to the company’s ability to notice and utilize the trend of the crowd. As well as to value reviews of other consumers. Fabletics has used this information to drive customer purchases as well as build up loyalty and repeat customers.
Fabletics Reviews | Why Your Opinion Matters
Since consumers can perform so much research on products and companies before making purchases, reviews play a large role in their buying decisions. A study has been done to examine the level of trust involved in these online reviews.
The study recently done by BrightLocal showed that 84% of consumers trusted the reviews found online equally as much as they would the opinion of a personal friend. Every year that this study is repeated, this percentage increases.
Today’s buyers just do not have the same company trust for classical marketing techniques or traditional advertising that they once did. There is now trust in the power of numbers and the crowd feedback is what consumers are putting stock in. According to Peter Holten Muhlmann, founder, and CEO of TrustPilot
Fabletics Reviews | The Power of The Crowd
In addition to positive Fabletics reviews causing consumers to make purchases. Likewise around 60% of buyers said that negative reviews would cause them to not purchase from a business. So the power of the crowd can cause a business to succeed or fail.
About 76% of the top businesses have started to feature user reviews on their sites. This is mainly due to the importance that consumers are placing on them. More and more review sites have popped up on the internet, allowing consumers to leave reviews on various businesses.
These all drive the way businesses succeed or fail based on the positive or negative reviews of all consumers. Fabletics has successfully utilized the important factor of crowd opinion via Fabletics reviews.
Kate Hudson Fabletics
Fabletics was looking for a partner that would represent the brand as a strong, approachable, active woman who enjoyed life. Kate Hudson was the perfect woman to represent the brand. She has been a completely involved partner right from the start. Kate was involved with each facet of the growing business with budget reviews, designs, social media approaches and sales.
Even though Kate Hudson is an extremely busy actress and celebrity, she is also a person who believes in only promoting products she actually uses. Hudson lives a very authentic life and this made a connection with the consumers.
Go to Fabletics.com and take the Lifestyle Quiz to see which Fabletics gear is perfect for you.
Where fitness meets fashion
JustFab Inc. Co-CEOs, Don Ressler and Adam Goldenberg, launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands but none offered stylish, high quality gear at an accessible price point.
These three unstoppable innovators joined forces to create the Fabletics brand in 2013.
This Fabletics Reviews post is a sponsored guest blog.
Eve Dawes is a Blogger, Podcaster, Mrs. England World 2020, a WBFF Pro Diva, SAG-AFTRA actress, NASM certified Personal Trainer, Founder of Dawes Custom Cosmetics and GlamourandGains.com. Eve's also the host of BFF (beauty, fitness & fashion) segment on Spill The Tea Live! The show for British Expats. Eve has over 15 years experience in the fashion world, is an avid traveller and cruelty-free beauty advocate.