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The power of makeup How to Feel Confident & Beautiful

The power of makeup How to Feel Confident & Beautiful

power of makeup red lipstick

Boost your mood, confidence and productivity with Makeup!

BS or Fact?

The power of makeup. Is it really a thing or possible? Well, after 6 weeks of quarantine, I’m here with Missy MacKintosh and a study from the Journal of Cosmetic Science with a big Yes! But it’s the way that you look at makeup that matters!

I met Missy last weekend, where we were both presenters at the Clean Beauty Virtual Summit. If you missed it, you can watch the clean beauty presentations. Missy is an internationally acclaimed Canadian Makeup Artist with over 15 years of experience. Her work has been featured in Cosmopolitan, Huffington Post, Daily Mail and she’s the founder of clean makeup line – MisMacK Clean Cosmetics. She’s a firm believer that:

Makeup Does Not Define You, It’s Merely a Tool of Empowerment.

We connected over makeup, having our own beauty brands and empowering women. I invited her on the Glamour and Gains podcast as we’d both been talking about how makeup affects your mood, mindset. And it might sound crazy, but even productivity.


Missy MacKintosh makeup artist wearing empowering red lipstickMissy MacKintosh makeup artist wearing empowering red lipstick

The power of makeup | How can makeup empower us?

I love to have days where I’m makeup free but on those days I really don’t want to run into anyone at the store and avoid the mirror. As sad and vain as that maybe, that’s the truth.

Not because I’m insecure, but I don’t feel put together, that I look my best or exude the confidence that makeup and a good hair day gives me. I’ve actually been doing my makeup more days than not during quarantine. Even just to work from home because I feel more ‘me’, happier, professional and ready to go.

Apparently, I’m not alone, nor is Missy (today’s guest). A study from the Journal of Cosmetic Science on ‘Why women use makeup’ explains how makeup stimulates 3 of our senses (touch, smell and sight) in a positive way. Inducing sensory as well as psychological pleasure. Their results also showed that makeup could support two opposite functions: “camouflage” vs “seduction.”

Missy explains more about those psychological profiles and the study in this podcast episode. As well as how to transition from the more anxious, defensive “camouflage” classification to the more sociable, assertive, and extroverted type.

The study reveals that:

“Beyond the simple application of colorful products on the face, makeup has two major functional implications depending on specific psychological profiles of women.” Journal of Cosmetic Science.


blue and purple eyeshadow blonde modelblue and purple eyeshadow blonde model

We Need to Talk About The Power of Makeup and Empowerment

Makeup is way more powerful than most of us realize. So why not use it to feel empowered and beautiful from within rather than thinking of it as a chore or way to camouflage. A group of women tell us why makeup is so empowering and fulfilling for them, read this makeup article which is all about the power of makeup.

“Makeup does not define you, it’s merely a tool of empowerment” Missy MacKintosh

The Power of Lipstick

One of the first insights into how powerful lipstick is was at a Banksy exhibition and seeing the disturbing and moving ‘The holocaust lipstick’.

It seemed so jarring and such a stark contrast seeing these prisoners behind barbed wire, deathly thin with shaved heads, wearing scarlet red lipstick! But then I read this graphic diary entry by this extremely powerful artwork.

An extract from the diary of Lieutenant Colonel Mervin Willett Gonin DSO who was among the first British soldiers to liberate Bergen-Belsen in 1945.

I can give no adequate description of the Horror Camp in which my men and myself were to spend the next month of our lives. It was just a barren wilderness, as bare as a chicken run. Corpses lay everywhere, some in huge piles, sometimes they lay singly or in pairs where they had fallen…One had to get used early to the idea that the individual just did not count…

It was shortly after the British Red Cross arrived, though it may have no connection, that a very large quantity of lipstick arrived. This was not at all what we men wanted, we were screaming for hundreds and thousands of other things and I don’t know who asked for lipstick. I wish so much that I could discover who did it, it was the action of genius, sheer unadulterated brilliance.

I believe nothing did more for these internees than the lipstick. Women lay in bed with no sheets and no nightie but with scarlet red lips, you saw them wandering about with nothing but a blanket over their shoulders, but with scarlet red lips. I saw a woman dead on the post mortem table and clutched in her hand was a piece of lipstick. At last someone had done something to make them individuals again, they were someone, no longer merely the number tattooed on the arm. At last they could take an interest in their appearance. That lipstick started to give them back their humanity

Listen to the podcast to hear more about the power of makeup & how to use makeup to feel empowered.

Also on the podcast

  • How to switch your feeling towards makeup

  • Tips for feeling less overwhelmed in Sephora

Missy MacKintosh & the power of makeup

Founder/Creative Director/CEO of @mismackcosmetics | Clean Makeup Artist/Educator 

Beauty and Makeup YouTube

Fundamentals of Makeup Artistry Training Website | 15% Off code for MisMak Cosmetics: Empowerment

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