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Cruelty free makeup you need to know about in 2021

Cruelty free makeup you need to know about in 2021

cruelty free makeup

Looking to go cruelty-free? Why to go cruelty free & 15 cruelty-free makeup must haves

Cruelty free makeup and cruelty-free brands are trending and it can’t happen soon enough! I was something I grew up with in England. I remember when I was a teenager and The Body Shop was the ‘in’ place to shop. My school friends and loved it because it was cruelty-free, cheap and the store always smelled so good. Because I grew up with that, I took it for granted that all companies were cruelty-free! I didn’t discern between brands. If it was trending, or a magazine said it was the best or it was winning awards I was in. Fast forward 10 years…

I’m not going to get on my high horse and what you buy is your choice. I just want to give you some alternatives and be educated so you can decide for yourself. As well as to help you find the best cruelty-free products for if and when you’re ready to make the switch.

Cruelty free brands

The more people I talk to and the more beauty influencers and makeup artists I see, the more non cruelty-free brands and products I’ve been seeing. Maybe because I’m more aware of it now and gave up most the luxury makeup brands I thought (incorrectly) were the best. When you’re paying that much for a foundation or lipstick, you’re expecting the best ingredients and quality but that’s just not the truth for most well-known brands.

Now, if you’re talking smaller indie brands with a higher price point, that’s normally completely different. Especially when they’re ingredients not branding are the main focus and they’re not manufacturing in China. China still requires all cosmetics to be tested on animals. Which is part of the reason I won’t source ingredients or manufacture Dawes Custom Cosmetics there and we still do all of ours in America.

For me, choosing cruelty-free is to save unnecessary cruelty to animals when there are so many other alternatives.

Worried it won’t be as safe or about the testing processes?

“Scientists can now use laboratory models of human skin and eyes, created from human cells, to test the safety of ingredients and products such as mascara and shampoo—rather than testing them on rabbits, guinea pigs, mice or rats.” Humane Society

So why do makeup companies do it? Because it’s cheaper to manufacture in China.

“The first domino fell in 2013, when the European Union fully implemented the game-changing decision to ban the sale of all cosmetics and cosmetic ingredients that had been newly tested on animals.” Humane Society

Ok, so you know cruelty-free is better for animals and gives you that feel good factor but there are also a ton of other benefits for going cruelty-free.

From Instagram influencers like Huda Kattan and Isabella Fiori to beauty guru celebs like Jenna Dewan and Bellamy Young, more and more people are turning their backs on conventional corporate conglomerate beauty products. Nobody likes the idea of testing new shades of lipstick on adorable little mice, but are there really other benefits to a Cruelty-Free skincare regime?

You don’t have to be a PETA member or a Vegan to reap the benefits of Cruelty-Free cosmetics.

6 reasons why cruelty free makeup and skincare is better

  1. Cruelty-Free products are often cleaner

    When you choose products that are cruelty-free you’re also often avoiding  harmful chemicals like parabens, sulfates and synthetic dyes. Cleaner cosmetics are better for your skin and the environment.

    Often big brands are full of harmful ingredients that only do harm which is why clean beauty is really catching on. Our skin absorbs everything we put on it. Since going cruelty-free, I also switched to natural deodorants to avoid putting aluminum on my body.
  2. It can create more conscientious beauty 

    Narrowing your options to products that are cruelty-free can often lead to a better shopping experience. By narrowing down your choices to cruelty free brands you can really compare each product to find which ones best for you. Say goodbye to a bathroom full of half used products.

  3. 3.  Makeup is tested on more than just rats and mice!
    Unfortunately, it’s not only mice that are used in cosmetic testing. Animals we class as pets such as rabbits, cats, and dogs are often the victims of testing too. Lab animals are kept in inhumane conditions with confined cages and often tested to the point of being blinded or killed.

    From 2013, 67,772 dogs and 24,221 cats were used in animal testing in the United States alone that year.

  4.  You have the power to create change with your cosmetic purchases 

By swapping out your regular products and switching to cruelty free makeup alternatives instead, you send the message to cosmetic brands that animal testing is unnecessary. It takes a village but when enough people take a stand, companies are forced to change their practices if they’re no longer getting your business.  There are so many cruelty-free brands out there now, there’s really no excuse not to shop cruelty free. 

5.  Many cruelty free companies are wallet friendly 

Many cruelty-free companies not only don’t test on animals but are more affordable too.  E.L.F. cosmetics is one of the most affordable easy to find cruelty free brands out there. This makes it a winner on more than 1 front: save money and protect animals! 

6.  Animal testing is unnecessary

With over 7,000 cosmetic ingredients already proven to be safe, there really is no reason to keep testing on animals. Thankfully, more humane options for product testing are being developed each day. 

More reasons to choose cruelty free brands

Not convinced to go cruelty free yet? The USA is one of the last countries not to go ban animal testing. The European Union, Switzerland, India, Israel, South Korea, and New Zealand are just a few countries and continents that have put the safety of animals and humans at the forefront by banning animal testing on both finished products and ingredients. 

Is animal testing really still a problem?

Absolutely, animal testing is still a problem. According to Cruelty Free International, over 115 million animals are still being used for animal testing each year.

There’s no excuse for companies to test on animals. There are better alternatives to animal testing available, and brands can choose whether or not to sell in mainland China. Companies can make the choice to stay out of China in order to remain cruelty-free.

Companies that test on animals in 2019 choose to test on animals.

They make the choice to be cruel, and that’s not something I want to support. Switching to cruelty-free products is one of the best ways to put an end to animal testing.

6 more reasons to switch to cruelty-free makeup and skincare

1. Animal Testing Is Inhumanely Cruel

The animals used in experiments are confined to small cages and subjected to torturous tests that can blind and kill them. This suffering is all in the name of our vanity.

2. There Are Better Alternatives To Animal Testing

Companies will still try to tell you that animal testing has a purpose. That they’re ensuring the ingredients are safe for use on humans. This is antiquated and there are alternatives to animal testing e.g. vitro testing, cultured cell tissues and computer models. All of which provide better and more accurate results but are more expensive.

3. With Over 7,000 Safe Cosmetic Ingredients We Don’t Need to Test

When cosmetic brands create new products they have over 7,000 safe ingredients to formulate from. Why test more? How many ingredients do we really need in our makeup?

4. Special animals?

What’s mind blowing is that by law laboratory animals aren’t protected from animal cruelty as they’re in their own ‘special category’. These animals feel exactly the same way as our own pets who fall under protection by law. By choosing cruelty free brands we help to save these animals from further abuse.

5. There’s so much choice

With so many cruelty-free brands and more coming to the market each day, you now have so much choice. A lot of these new brands are small businesses which are great to support. You’re not really limiting you makeup buying decisions by switching to cruelty-free makeup.

6. Cruelty free goes beyond beauty

Cleaning products are also tested on animals so to be truly cruelty free consider switching out your cleaning products too. Another benefit being that cruelty-free household cleaning products are also eco-friendly but equally as effective.

They often use more natural ingredients such essential oils which means they’re less toxic for you and your pets too.

Statistics

Tens of millions of animals are used in laboratory experiments every year in the United States — and by most estimates, between 85-95% of these animals are not protected by the law. Those without protection are complex beings who think and feel pain, just the same as those who have legal protections. Cruelty Free Kitty

This is just an approximate number as current law doesn’t require labs to disclose data about the animals most often used in experimentation.

Animals are used in many types of research besides consumer product testing. The National Institutes of Health spends approximately $14.5 billion a year on animal testing. It’s approximate as it doesn’t include other federal agencies or private company spending.

Download Animal Legal Defense Fund’s Animals Used in Research brochure and share with others!

Cruelty Free makeup and brand progress

Thanks to better technology and increasing public demand, we have seen some progress in the cruelty-free world. But despite the 3R’s (reduction, refinement and replacement) which are a legal requirement there are still places and companies not seeking alternatives to animal testing.

The best Cruelty-Free Makeup brands and products

If you’re ready to make the switch or even just see what’s out there, these are my current favorites but I’ll update this list each time I discover something better (cleaner, better results, feel, wear, color, etc).

I’ve been testing out different cruelty-free brands and products for a few years and phased out everything tested on animals. It’s hard when you love a product (I had a few favorites I found hard to give up) and wasn’t sure if there would be anything as good. Lauren Mercier setting powder was one of those to go.

It took a while and some trial and error but these are what I’ve ended up using and my makeup essentials. There’s still a lot more I want to try especially from Charlotte Tilbury and Lawless so I’ll update this list often especially if I find clean beauty options. Many of these are vegan which is always a nice bonus!

It may sound obvious but I find the easiest way to tell if a brands cruelty-free is to ask google e.g. is Dawes Custom Cosmetics cruelty-free? Or you can go to a reliable website that lists cruelty-free brands like:

Don’t just look for the Leaping Bunny logo as smaller companies may not have been able to afford the licensing fees to use their logo but you’ll still find them listed on their website if they are cruelty-free.

Looking to go cruelty-free? Why to go cruelty free & 15 cruelty-free makeup must haves

#crueltyfree is trending and it couldn’t happen soon enough!

Cruelty free makeup and cruelty-free brands was something I grew up with in England. I remember when I was a teenager and The Body Shop was the ‘in’ place to shop. My school friends and loved it because it was cruelty-free, cheap and the store always smelled so good. Because I grew up with that, I took it for granted that all companies were cruelty-free! I didn’t discern between brands. If it was trending, or a magazine said it was the best or it was winning awards I was in. Fast forward 10 years…

I’m not going to get on my high horse and what you buy is your choice. I just want to give you some alternatives and be educated so you can decide for yourself. As well as to help you find the best cruelty-free products for if and when you’re ready to make the switch.

Best Cruelty-Free Primer

Urban Decay Quick Fix Hydra-Charged Complexion Prep Priming Spray

A hydrating, soothing priming spray that visibly reduces the appearance of pores, brightens and smooths skin, and hydrates. 

What it does: 
This hydrating spray reduces the look of tiredness and is loaded with skin-nourishing ingredients like vitamin B3, Sepitonic™ M3, and coconut water. After cleansing and moisturizing, spray Urban Decay’s Quick Fix Hydra-Charged Complexion Prep Priming Spray over your face and neck. You can also use it throughout the day without messing up your makeup. With the added bonus that it also hydrates and softens skin. It can be used in the morning to prep and hydrate your skin before applying makeup, at night, or anytime you need a quick hydration boost.

Best Best Cruelty-Free Foundation

I’m torn between which of these 3 cruelty-foundation to say is best so I’ll tell you why they’re all in my makeup bag (what each is best for).

Urban Decay Stay Naked Weightless Foundation – medium coverage with 49 shades to choose from.

Kat Von D Lock It Foundation $37.00 Sephora – all of her makeup is vegan and cruelty-free. This ones really full coverage so great for a night out or in areas you want more coverage.

Best Cruelty-Free Concealer

KVD Vegan Beauty Concealer Sephora

See Also
Black suede ankle boots fashion blogger Eve Dawes walking

I go really light with this concealer to avoid looking like a Panda but to create some contrast and brighten shadows. This concealer gives really good coverage without creasing.

Pro Tip: apply with the wand and then roll and press in with a damp beauty blender. Wait until it’s dry before pressing setting powder in to avoid creasing and to actually press it into the skin.

Best Cruelty-Free Lash Primer

Urban Decay Subversion Lash Primer $22 Sephora

This really makes a difference to the volume and length of your lashes and doesn’t flake off. It also contains Vitamin E and panthenol to condition and strengthen your lashes.

Best Cruelty-Free Mascara

KVD Vegan Beauty Go Big or Go Home Mascara Sephora : the only Vegan mascara!

Best Cruelty-Free Eyeliner

Pencils:
Urban Decay 24/7 Glide On Eye Pencil $22 (Bourbon is a beautiful glimmering brown/bronze)
Charlotte Tilbury Color Chameleon eye shadow pencil $27 You can use this as an eyeliner or eyeshadow. The shades are designed to bring out the color of your eyes.

Liquid:
Kat Von D Tattoo Liner $21
I’ve tried numerous liquid eyeliners to hint down the best of the breed. Ones with a fine tip that glide on and don’t flake off later in the day. The is one of the easiest to use and lasts all day.

Best Cruelty-Free Blush

Best Cruelty-Free Contour

Fake Bake Bronzer $20 Amazon. This highly pigmented bronzer is dark enough to contour and blends easily. Its’ paraben and DMDM hydantoin free.

Best Cruelty-Free Highlighter

Highlighter Powder: Charlotte Tilbury Highlighter Superstar Glow $55 My newsest discovery and I’m hooked. This is easy to blend and gives a superluminous glow to your face and body.
Liquid highlighter: Cover FX Liquid Highlighter Custom Enhancer Drops in ‘Moonlight’ $42 Ulta Beauty. You can use this as a highlighter or add it to your primer or foundation for an all over glow.

Best Cruelty-Free Lipliner

Dawes Cosmetics Satin Luxe Lip Liner $16 (vegan and cruelty-free). These lip liners are part of my cruelty-free brand. They glide on, are highly pigmented for long wear, are retractable to prevent breakage and self-sharpening,

Best Cruelty-Free Lipstick and Lipgloss

Dawes Cosmetics Vegan Lipstick $29-35 Made in the USA

More reason to choose cruelty free brands

Not convinced to go cruelty free yet? The USA is one of the last countries not to go ban animal testing. The European Union, Switzerland, India, Israel, South Korea, and New Zealand are just a few countries and continents that have put the safety of animals and humans at the forefront by banning animal testing on both finished products and ingredients. 

cruelty free information
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Is animal testing really still a problem?

Absolutely, animal testing is still a problem. According to Cruelty Free International, over 115 million animals are still being used for animal testing each year.

There’s no excuse for companies to test on animals. There are better alternatives to animal testing available, and brands can choose whether or not to sell in mainland China. Companies can make the choice to stay out of China in order to remain cruelty-free.

Companies that test on animals in 2019 choose to test on animals.

They make the choice to be cruel, and that’s not something I want to support. Switching to cruelty-free products is one of the best ways to put an end to animal testing.

dawes cosmetics cruelty free brand lipstick

More cruelty-free resources

The National Academies of Sciences, Engineering, and Medicine report on toxicity testing 

ALDF.org Animals used in research

PETA

Leaping Bunny information on all brands and whether your most loved brands are cruelty-free or not.

“Crueltyfree makeup is important because it doesn’t just help animals. It’s generally healthier for you to use as well. Crueltyfree makeup brands are proven to be much more likely to include safer ingredients within their products than brands that test on animals.”

Style Weekly

Conclusion

If you have friends, family or a makeup artist who have been wondering about cruelty-free makeup, share this with them to make their life easier and more informed too.

In the end, animal tests protect no one xo

This blog post contains affiliate links from which I may earn a small commission.

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